Among the most popular profiles sold by NewsBios are those of reporters at The Wall Street Journal and other financial news outlets.  "Companies and PR agencies understand that these journalists hold great sway over how investors and the public at large view them," says Dean Rotbart, NewsBios founder and executive editor.  "With a single story, a reporter making $80,000 a year can impact the market value of a publicly traded company - for better or worse - by  hundreds of millions of dollars.  So you better know with whom you are dealing."

 

Since October 2006, NewsBios has tracked every byline of every Wall Street Journal reporter appearing in the domestic edition of the paper.  As such, NewsBios exclusively can tell those who buy its profiles of Wall Street Journal reporters how each and everyone of those journalists stack up in terms of influence and byline production when compared with their Journal colleagues.

 

"Doesn't your CEO want to know, before he or she is interviewed by a Journal reporter, what that journalists' track record is at the paper?" asks Rotbart.   "Believe me, when it comes to a company's reputation, an ounce of prevention really is worth a ton of cure."

 

NewsBios employs professional journalists and researchers to scour public sources of information for every nugget of relevant information about the reporters and editors it profiles.   NewsBios' sources include alumni directories and newsletters; professional association membership lists and newsletters; court and property tax records; blogs, social networking sites, paid news retrieval databases, media newsletters and directories; and NewsBios' own proprietary databases.

To examine a free sample NewsBios, phone 1-866-NEWS-070, ext. 2.  See the difference "objectivity" can make.